Commenting on reports that investigations by trading standards officers revealed in many cases foods are being promoted as local or regional, but are nothing of the sort, Douglas Chalmers, Director CLA North said:
“So now local food has been paid the ultimate compliment – forgery.
“It now looks as if local food is so highly prized that the premium it attracts has tempted some suppliers to stretch their food miles. There is probably no single definition of “local”, but when food is described as coming from one farm or one county and it doesn’t, then that is plainly wrong.
“The CLA’s “Just Ask” campaign is one way to confirm the provenance of what you are about to buy. Simply asking where the food has come from, how it was produced and by who are questions that should be readily and easily answered by anyone who takes care in what they provide, and can give the consumer more confidence in ordering”.