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Just Ask...Sarah - Dales woman backs local food campaign

[Thursday 29 March 2007]
just ask sarah
Local produce - just ask Sarah

A YORKSHIRE DALES businesswoman is encouraging shoppers to ask where their food comes from as she joins a new campaign aimed at promoting local produce.

Sarah Scarr, of SarahM Quality Preserves and Speciality Cakes in Sedbergh is the latest food producer to give their backing to the CLA's "Just Ask" Campaign, which was launched by the Prime Minister Tony Blair in Downing Street earlier this year.

The Campaign, which aims to encourage the public to Just Ask where their food comes from, whether they are eating out or simply shopping, is beginning to attract a momentum of its own as more producers are positively encouraging their customers to ask that simple question.

Miss Scarr turned her passion for baking into a successful business supplying local outlets and her homebaking and homemade preserves through an increasing number of local outlets including Country Markets, farmers markets and county shows, and sources local ingredients wherever possible - to the extent of growing her own fruit and vegetables.

She says: "buying local produce in important as it helps local businesses to survive. Quite simply if you don't use them, they will close. Often I will buy my food from local shops such as the greengrocers and butchers, and in return they will stock my produce. it really is a case of local businesses helping each other. Where I can, I will always source things as local as possible, and I am about to start attending the new farmers market in Sedbergh - I feel it is a way of giving something back to those people who have supported me from day one."

People like Sarah set a shining example to everyone in the catering industry

Douglas Chalmers - CLA

Sarah says she scan turn her hand to anything, and relishes a challenging commission, especially for celebration cakes, where she has gained a reputation for creativity and delivering unusual requests - such as cakes in the form of a penny-farthing, or a giant orange, complete with blossom for a Marmalade festival.

Douglas Chalmers, Director CLA North welcomes the increasing interest in the CLA's campaign saying: "People like Sarah set a shining example to everyone in the catering industry, proving that great ingredients make great food. Sourcing locally not only helps the environment by reducing food miles, but is great for the local economy, keeping money and jobs in the community.

"And knowing where it comes from gives greater confidence in the quality of the food. That is what the consumer ultimately demands, and will bring them back for more."

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