THE production and marketing of speciality Yorkshire Dales Beef is on the agenda later today as farmers, butchers and industry members meet in Airton.

The Limestone Country Project aims to benefit both farmers and the environment. It is hoped that through the reintroduction of traditional cattle breeds to the fells of the Yorkshire Dales there will be an increase in wildflower and grass varieties.

Feast aims to promote Yorkshire
Dales beef as the best

For the Dales farmer the move presents a unique opportunity to take advantage of the consumer and restaurant trade demand for quality local meat and produce.

This evenings event is organised by Feast, the Gargrave based food and drink network which works at all levels of the supply chain with the aim of ensuring that local produce is readily available for consumers, and will bring together interested parties in furthering the opportunities presented by the Limestone Country Project.

Among the speakers at Airton's Town End Farm Shop is Mike Keeble - a Beef and Sheep farmer on the steering group of the Limestone Country Project. He will be discussing the breeding and genetics of traditional breeds to provide sustainable farm business planning to match this growing market.

Colin Robinson, an award winning family butcher will tell the audience what he believes the consumer is looking for when they buy their meat.

Further information is available on the Feast website at www.feastnet.net

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