Encouraging sustainable woodland management is the ultimate aim of a new guide published for the owners of small woodlands and the makers of wood products.
The two new booklets offer marketing advice - which it is hoped will encourage more producers to see the economic benefits of selling their products as coming from a sustainable source.
New marketing guides aim to
Produced by The Small Woods Association in partnership with the Forestry Commission, The Countryside Agency and the England Forest Industries Partnership, the guides aim to help create and strengthen the market for such products, and encourage sustainable woodland management.
Forestry Minister Jim Knight welcomed the publication of the new guides, saying that they would provide important business advice to small forestry operators.
"It is becoming increasingly clear that we need to use our forests and forest products more effectively - and, importantly, more sustainably", he said.
"People are caring more and more about whether the products they buy are environmentally sustainable, and many are willing to pay a premium for local, environmentally-friendly goods".
The publication of the guides follows research carried out within the forestry industry, which identified the need for marketing expertise amongst both the owners of small woodlands and small scale makers of wood products.
It is also hoped that increased use of marketing will have an impact on consumers; encouraging them to think about the decisions they make at the checkout and realising that those decisions have a real impact on our countryside.
"There is a growing market for sustainable wood and woodland products, which provides some great opportunities for small business involved in forestry", continued Jim Knight.
"These new guides will help them to identify and make the most of those opportunities - good news for small business, and good news for our woodlands and the wildlife that depends on them."
James Petts of the Countryside Agency added: "Effective marketing of sustainably produced woodland products can support local jobs and businesses, as well as helping to conserve some of England's much loved woodland landscapes."
The booklets take the reader step by step through the marketing process, from business planning to final sale.
They are available from www.forestry.gov.uk/england-woodmarketing