HARROGATE Tourist Information Centre today goes up against the best of the best as the winners are announced in the prestigious 'Tourism Oscars'.
Along with four other businesses from the Yorkshire region, the TIC has made it to the finals of the 'Enjoy England Awards for Excellence', organised by VisitBritain.
As a Tourist Information Centre of the year winner in the Yorkshire Tourist Board's 'White Rose Awards' Harrogate TIC automatically qualified for the national finals, and bosses will be attending a ceremony today at Madame Tussauds in London when the overall winners will be announced.
Harrogate goes up against Winchester TIC in the competition to be crowned England's best Tourist Information Centre.
The short list was drawn up after rigorous assessment by a board of tourism industry judges including Nick Cust, Joint Managing Director of Superbreaks, and Lorna Cowan, Editor of Holiday Which?
The finalists were drawn from over 100 winners put forward by England's nine regional tourism bodies across 12 categories.
Yorkshire's five finalists in the 'Tourism Oscars'
- Harrogate Tourist Information Centre Tourist Information Centre of the Year
- Castle Howard Farm Shop and Courtyard Café Taste of England Award
- Caroline Laurent, West Yorkshire Playhouse Outstanding Customer Service Award
- York Luxury Holidays Self-Catering Holiday of the Year
- Magna Science Adventure Centre, Rotherham Business Tourism Award
David Andrews, Chief Executive of YTB said: "For Yorkshire to have finalists in five out of twelve categories with nine regions competing for places in the shortlist is an outstanding achievement.
"It's a testament to the breadth and quality of the Yorkshire tourism product. To win one of these awards is to be able to say 'I am the best in England', officially."