The Ecology Buildong Society
YORKSHIRE'S unique "green" building society, once dismissed as a "hippy" experiment bound to fail, has just signed up its 10,000th customer for its "ethical" savings account.
The Ecology Building Society, which was formed by a group of friends over a florist's shop in Cross Hills, near Skipton, to lend money on old houses and business premises that other society's wouldn't touch, says that its year-on-year increase in savers demonstrates "a sign of increasing green consumerism."
The society is one of the leading lenders on "carbon neutral" housing and uses rain water to flush the loos at its state-of-the art Aire Valley HQ at Silsden.
Many of it early borrowers, who were given mortgages for do-it-yourself projects on old, almost derelict housess, have become rich because of the property boom on homes they built virtually with their own hands.