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Game on - TV chef adds weight to rural food campaign

[Friday 16 June 2006]

A TOP celebrity chef has given his backing to a new campaign which aims to introduce and promote game meat to a wider mainstream audience and benefit the rural economy.

mike robinson
TV chef supports game meat campaign

The sale of game such as Pheasant, Grouse, Partridge and Venison is an important source of revenue for shooting estates across the Yorkshire Dales and the British Association for Shooting and Conservation's 'Game's On' campaign is seen as an important tool in developing a wider market for such locally reared food.

TV chef Mike Robinson, who is a regular co-presenter for Great Food Live on UKTV Food and has also appeared on Saturday Kitchen and Ready Steady Cook, has now given extra momentum to the campaign by adding his support.

Mike said: "I am very pleased and excited to support BASC with their Game's On initiative. As a chef and pub/restaurant owner, I am very keen to promote the eating of game, as can be seen clearly from our menu at the pub.

"It is a much underrated and underused food source and the more we can publicise the benefits of eating game, as well as to maintaining a healthier balance to wildlife, the better."

BASC's Director of Operations, Simon Hamlyn, added: "We are thrilled that Mike is backing our Game's On campaign. British game is nutritious and healthy meat.

"More people are now looking for quality food, and game is ideal for people interested in exploring local produce."

More information and game recipes can be found at www.gameson.org.uk

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