FARMERS and producers from across the Yorkshire Dales are being urged to sign up for a competition in which celebrity chef Gary Rhodes is searching for the UK's Local Food Heroes.
Dales farmers urged to enter 'local food hero' awards
The awards, run by satellite TV channel UKTV Food, are a tribute to everyone who tirelessly puts great British produce onto plates, into shops and markets and on pub and restaurant tables.
A combination of celebrity chef judges and regional food scouts will help uncover Britain's hidden food talents, with the public left to decide the winners.
Each of the 10 regions across the UK has a celebrity food scout who will help uncover their top contenders for the title of Local Food Hero and lead the campaign to canvas votes.
Once all the votes are in, the short listed nominees will battle it out in a series of programmes to air on UKTV Food in November.
As well as the title, the winner receives a prize which promises to plough money back into the local community. Each nominee names one thing that will make a massive difference to their business operation - a farm shop refurbishment, fancy fridges, a marketing campaign or even parking facilities.
The Awards Criteria
Keep It Local - nominees will get top marks for locally grown produce rather than exotic imports.
Passion - quality food, grown, produced and sold with love and care; pride in running a business; friendly service - a smile for everyone.
Quality counts - well-bred animals, top notch ingredients, respect for the land, sound business practices, and of course, great taste is key to success.
If you're interested in raising the profile of your farm business or know someone who deserves to be put forward for the awards, then visit the UKTV Food website.
You will need to register to but this only takes a couple of minutes.
Voting is underway now and closes on 21st August.