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DVD introduces the Dales to Asian visitors

[Tuesday 11 April 2006]

Asian communities in inner cities are being targeted in a new drive to show more people what the Yorkshire Dales has to offer.

The Park Authority has produced a 15-minute DVD aimed at promoting the area among minority ethnic communities in cities and towns around the edges of the Yorkshire Dales.

Authorities aim to encourage more Asian visitors to the Yorkshire Dales
Authorities aim to encourage more Asian visitors to
the Yorkshire Dales

It features interviews with members of the Asian communities who have become frequent visitors to the National Park and who describe why they like coming back.

Catherine Kemp, the National Park's Outreach Officer, said: "In a survey we carried out in 2004 there were very few visitors to the National Park from Asian communities. Research told us that more people from those communities would like to visit but they needed more information about what was available.

"In response to this, we have produced this DVD to increase awareness of what the Dales can offer. It may even encourage more people living around the National Park to pay us a visit.

"We want to stress that the Yorkshire Dales National Park is almost on the doorstep of both Leeds and Bradford. We also hope to show that anyone can have a day out enjoying the beautiful scenery and exploring the villages. There really is something for all the family."

The video features children and their families who have taken part in the 'Beyond the Boundary' cricket project which includes arranging matches between teams from Dales villages and urban areas.

Catherine said: "Last year five clubs took part in the Beyond the Boundary project and this year we are hoping to increase the number."

Anyone wanting a copy of the DVD, which is free, should contact Leanne on 01756 751600 or by email on leanne.fox@yorkshiredales.org.uk

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