As the Yorkshire Dales gears up for the annual influx of visitors this spring, tourism operators from across North Yorkshire will be swapping information at an event in Thirsk today.
Organised by the District Council, the annual Hambleton Literature Exchange will this year see more than fifty visitor attractions represented.
The event will allow them to distribute information and promotional leaflets to other tourism businesses, including accommodation providers, pubs, tourist information centres, libraries and other visitor attractions.
The District Council's own visitor attraction, The World of James Herriot, will be represented and staff will be handing out a number of new leaflets, including 'Herriot Country Short Breaks and Visitor Guide'; the 2006 accommodation list; Herriot Country Attractions; and Hambleton Market Town Street Maps.
A new addition to the event this year will see local businesses represented which offer a service that may be of interest to the tourism sector. These include local food producers, web designers, printers and cleaning product suppliers.
The event takes place at Thirsk Racecourse from 10am until 1pm. Admittance is free and anyone can simply turn up to collect literature and check out the exhibition.