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Organic farming: meet GEOrgE

[Saturday 08 July 2006]

MANY traditional Yorkshire farmers and market gardeners are waking up to the fact that the organic food movement is now approaching critical mass - the point at which it offers mainstream business opportunities - but are still unsure how to break into this burgeoning market.

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GEOrgE aims to bring producers together

Now, an organisation with the odd name of GEOrgE is riding to the rescue with a major new initiative for food producers who want to join the movement, preferably with neighbours who wish to create organic framing "clusters."

GEOrgE is the result of two-year research and development programme from the Soil Association, the leading organic food body, and stands for Growing England's Organic Enterprise. It will be rolled out in Yorkshire later this month.

There are already hundreds of small producers in the county but, mostly, they operate on their own, making up their marketing strategies as they go along. The Soil Association wants ideas from farmers and growers on how they feel their produce should be marketed - and where they think the future expansion of the industry lies.

To this end, a historic consultation meeting is to be held at the society's Skipton Auction Mart site on July 20, starting at 2 pm, when GEOrgE's aims will be explained and the audience asked to put forward their ideas for the future.

For further details, ring 0117 914 2400 or email HBlack@soilassaociation.org

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