AS SUMMER approaches and the Yorkshire Dales gears up for another influx of visitors, yet another organisation has been formed to represent tourism interests in the Harrogate and Dales area.

New body to encourage even more tourism

Called the Yorkshire Dales and Harrogate Area Tourism Partnership, it will provide the lead in the promotion and development of tourism in the area and is one of six Area Tourism Partnerships in Yorkshire.

The Partnership was born out of a fundamental review of tourism ordered by Yorkshire Forward three years ago. Despite numerous public and private organisations already working to promote tourism, the regional development agency felt that a new body to bring these together was needed.

Executive Board chairman Steve Macaré, who represents the Yorkshire Dales National Park, said: "Our main job is to make sure that our visitors have a great time when they are here. That means working with tourism businesses, local councils and the YDNPA to improve our visitor experience.

"At the same time, we will be working to attract cash into the area to give the local economy a welcome boost.

"We have a lot of work ahead of us but we know this is a partnership that will be good for visitors and good for business."

The organisation's first job is to prepare a Tourism Plan for the area which will outline priorities and identify ways to make them happen. A process of consultation with the industry, which has already seen three successful consultation days held in Middleham, Skipton and Harrogate is currently underway.

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