Teah Hee launches food campaign
Photo: teahee.co.uk

A MAJOR new local food campaign spearheaded by TV chef Lesley Waters is to be officially launched in North Yorkshire this week.

Award-winning Easingwold tearoom and ITV regional teashop of the year, Tea Hee Cheesemonger and Espresso Bar, will be the first local business to sign up to 'Just Ask' - a new initiative from the Country Land and Business Association (CLA) aimed at encouraging consumers to ask where the food on their plate comes from.

CLA regional director, Dorothy Fairburn, said: "Each time a customer goes out for a meal at a pub, restaurant or café, we want them to ask if the food on their plate is from a UK supplier.

"British food is better for the environment, better for animal welfare and ensures that local farms and producers have a future, which is why we are keen to gain the support of as many Yorkshire food businesses as possible."

Supporting the campaign is Lesley Waters - well known to many as a regular chef on BBC TV's hugely popular Ready Steady Cook programme, who will be officially launching the initiative in London tomorrow (January 9).