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A Skipton staycation

[Monday 7 June 2010]

For a super staycation summer head to Skipton this year!

Following last year’s bumper visitor figures, the town is gearing itself up for another soaraway season as experts predict another ‘Summer of Staycations’.

The UK Tourism Survey (UKTS) showed that in 2009 there was a strong growth in ‘pure holiday’ trips with a year-on-year increase of 18% in England.

Said James Berresford, chief executive of Visit England: “The Staycation research recently commissioned by VisitEngland discovered that the uplift in tourism last year helped awaken a latent pride in England as a holiday destination. As a result, in the longer term, almost half the population expect to take more domestic breaks then they did in the past. England’s new found popularity as a holiday destination is not merely a flash in the pan.

“According to the UKTS figures, the increase in pure holiday trips in England has come from both longer and shorter breaks, with one to three and four plus night holidays up equally by 18% during the year. The International Passenger Survey (IPS) commissioned by the Office of National Statistics showed that Brits made 15% fewer trips abroad than in 2008.”

At Skipton Castle, one of the town’s main attractions, Sebastian Fattorini said: “2009 was about 10% up on 2008. The revival of British holidays has had enormous impact on local businesses and has also forced many locals to actually sample attractions on their doorsteps.”

The growth of staycations has had a major impact on the tourist industry. Yorkshire is now the fastest growing region in the country for attracting visitors with the area’s tourism industry generating more than £6bn in revenue each year.

Already an established visitor ‘hotspot’, Skipton is well placed to offer staycationers a great break away. With a host of tourist attractions from the Castle and canal to museums and festivals there is something for everyone to enjoy.

A day-out-destination to rival neighbouring towns, Skipton’s beauty lies in its location. Nestled on the edge of the Yorkshire Dales National Park, within stunning countryside, it is a perfect base to explore some of the area’s most spectacular and beautiful scenery.

Steeped in history, Skipton has an abundance of things to do both in the centre and within a few miles. The hub of the town is the traditional cobbled High Street, which won the 2009 UK’s best high street award. Its combination of high street names with interesting and individual specialist shops, many unique to Skipton and long established, is a winning formula. The town’s renowned market also runs four days a week.

And for those who want to delve more into the history of Skipton, explore the strong historic attractions such as the 900 year-old Skipton Castle, one of the most complete and best preserved medieval castles in England, and the Holy Trinity Church, both taking centre stage at the top of the town’s high street. The local history museum also has a changing programme of heritage and the arts exhibitions, events and family fun days.

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