The UK hip hop outfit will headline the main event on Saturday (July 8th) at Festival 06, which this year takes place for the first time in Northallerton.
Big Brovaz headlines Dales youth festival
A four-piece act, with funky memorable raps and a unique theatrical approach to urban image, Big Brovaz lit up the pop world in 2002 shooting straight to the top of the charts with their debut hit 'Nu Flow'.
They continued their success with hit singles 'Favourite Things' which reached number 2 in the UK charts, and 'Baby Boy', which hit the top 5.
The group will be performing some of their past hits along with tracks from their new album 'Re-entry' which was released last month.
Big Brovaz have recently been campaigning to the youth community, spending eight weeks focusing on showing young people how to take a positive approach to complex social issues.
Having very recently publicly faced up to some of these difficult issues themselves, band members want to share their knowledge and experience.
Caroline Patmore the County Council's executive member for children's services, said: "To secure such a big name shows the level of acclaim the annual festival has achieved. Through their music Big Brovaz can help the County's young people absorb some vital social messages which could change their lives."
It is fantastic that Big Brovaz are coming this year and I'm sure it will be a highlight of the festival's five year history
Charlie Toothill - Festival 06
The campaign covers issues including drugs, self-harm, violence and life on the streets in general and uses the lyrics of their new single to demonstrate they recognise the problems of growing up on the streets.
"The problems often start in school, which is where people form their characters," said singer Nadia Shepherd.
"The issue is that everyone wants to be cool and sometimes being cool just isn't being smart."
Big Brovaz are not without their foibles. J-Rock has worked hard to quit drugs and break the destructive cycle, going so far as to expose the depth of his habit on nationwide TV in order to show others that it can be done.
He said: "The drug problem in society is an epidemic and it is too easy to pretend it doesn't exist. We are going to do what we can to make people recognise the problem so it can be changed. If I had to go through some of the hardest weeks of my life to prove that then so be it."
The group will share the stages on Saturday July 8th with many other national and regional acts including Four Day Hombre, Blade, Tefco and Whitefire.
Performance areas will include the urban village, acoustic tent, the 6K Vision record label tent for up and coming acts and the main stage.
The issue is that everyone wants to be cool and sometimes being cool just isn't being smart
Nadia Shepherd - Big Brovaz singer
The Festival is part of an annual programme run by North Yorkshire County Council's connecting youth culture (CYC) project, and will be held over three days on Stonecross Fields behind Hambleton leisure centre.
In addition to the main festival day there will be an opportunity for school groups to attend on July 6th and 7th.
Organiser Charlie Toothill said: "The festival is a mix of performances, workshops and a celebration of youth culture. It is fantastic that Big Brovaz are coming this year and I'm sure it will be a highlight of the festival's five year history."
For more details on the festival and to book tickets go online to www.festival06.co.uk or ring the hotline on 01609 532170.