ANYWHERE, ANY TIME is the message from North Yorkshire Police as the force launches its summer drink-drive campaign.
It is now widely regarded that drink driving is a year round problem and officers say they are determined to crack down on those drivers who do exceed the limit.
Every Summer North Yorkshire officers have to deal with the reality of drink-driving accidents, and we don't like it. Still less do we like the job of knocking on someone's door with the news that a loved member of the family won't be coming home
Insp. Chris Charlton - North Yorkshire Police
Extra patrols, breath tests for every driver or rider involved in a crash or stopped for a traffic offence - and a promise of at least one surprise static check somewhere in the county every day of the campaign are the main measures being introduced throughout the summer months.
Road Policing chief Chris Charlton said: "We won't tolerate drink-driving in this county, and we won't accept any excuses - and that includes both celebrating or mourning World Cup results."
He continued: "By and large North Yorkshire residents have taken the extended drinking hours very maturely and responsibly, and I believe this will continue throughout the summer. But sadly there remains a small hard core of arrogant idiots who believe they can combine alcohol and driving, despite all the horrific evidence to the contrary.
"Every Summer North Yorkshire officers have to deal with the reality of drink-driving accidents, and we don't like it. Still less do we like the job of knocking on someone's door with the news that a loved member of the family won't be coming home."
Insp Charlton said that as well as the extra patrols, each area of the force was going to run targeted static checks throughout the campaign. Officers will be concentrating on roads and areas that research shows are most likely to produce drink-drivers.
He reminded drivers that the Designated Driver scheme was just as relevant in summer as during the Christmas holidays. "One member of a party is designated as driver, and the others provide them with free soft drinks throughout the evening. That approach is just as relevant for summer garden parties or barbecues as it is for Christmas celebrations, and it is a proven life-saver," he added.