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It's groovy man! Flowers power new water campaign

[Thursday 04 May 2006]

YORKSHIRE WATER is getting groovy with the launch of its Flower Power campaign to encourage customers to use our regions' precious water resources wisely.

Although Yorkshire has plenty of water on tap, customers have been deluging the company with requests for conservation tips after reading about water shortages in the South of England.

Flower power spreads water saving message
Flower power spreads water saving message

Flower Power, launched at the Harrogate Spring Flower Show, is the latest campaign devised by the water company. The flower theme reverts to the 70s and funky flower people will be helping visitors Be Cool, by providing lots of information and help about how to save water.

Handy water conservation tips such as 'Get Loaded' - to encourage the use of a full washer and dishwasher - and 'Use A Can Man' - to encourage the use of a watering can instead of a hosepipe - will be distributed along with free flush-saver devices which are placed in the toilet cistern to reduce the amount of water used for every flush.

The Flower Van - a 1970s VW camper - has been specially designed to support the 70s theme and collectable pin badges carrying water conservation messages will also be available.

Yorkshire Water's conservation manager Clare Dunlop said: "There isn't a water shortage in Yorkshire and we're not planning any usage restrictions this year.

"However, we're launching Flower Power to provide helpful conservation hints and tips to those customers who want to use water more efficiently.

"We don't want to preach to our customers about the importance of saving water but neither are we taking the issue lightly. The current climate is making everyone more concerned with water resources and we've seen a dramatic increase in the number of our customers requesting information and conservation devices.

"Customers are crying out for conservation help, and the Flower Power campaign aims to meet the need - but in a fun way."

Water saving tips, and details of where to find the Flower People this summer, are available at www.yorkshirewater.com

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