BUSINESSES in the Yorkshire Dales tourist industry are being urged to "go green" - because more and more discerning visitors want to spend their holiday money in environmentally friendly ways, believe officials at the National Dales National Park Authority.
To establish just how important environmental issues are the YDNPA has sent out more than 1,000 questionnaires to local businesses - and has started a lottery that will offer the prize of a luxury food hamper to people who take the time to fill them in.
The idea is to find out what businesses are doing to reduce their environmental impact - things like reducing energy consumption and waste and increasing recycling.
Sustainable Tourism Officer Kathryn Storey said: "Research shows that a growing number of people are making a decision on where to go for an outing or a holiday based on how 'green' the destination is.
"We want to build up a picture of any environmentally-friendly measures taken by tourism businesses in the Yorkshire Dales so that we can measure improvements and share some of the good ideas with other businesses."