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Country News - 2005

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Marketing Company To Work With Soap Script Hotelier

Monday 18 April 2005

Manifest Marketing, a Dales firm gaining a name for itself offering PR and advertising support to clients in the area, is to provide professional advice to a characterful hotel and restaurant in Bingley.

The Five Rise Locks Hotel & Restaurant is run by a former TV producer responsible for some of the most exciting episodes of our favourite British soaps and Yorkshire dramas. Stuart Doughty, who worked for many years on Brookside, Emmerdale and Heartbeat, decided two years ago to rinse off the soap in favour of running a small Yorkshire hotel and restaurant.

Stuart explains "We chose Manifest because of their clear understanding of our marketing objectives, coupled with an easy going enthusiasm for the task. We’re a bit off the beaten track above the canal in Bingley so we wanted someone who can help reinforce our growing popularity and to shout about the restaurant to local diners who haven’t yet discovered us."

Jane Ellison-Bates, Managing Director of Manifest adds "We are delighted to be working with Stuart and his wife, Lin. Their warmth and humour is a great asset to their business and with plenty of unique ideas in the melting pot we’re confident that the Five Rise Locks Hotel & Restaurant will continue to gain popular interest and increase its loyal following."

Among the plans for this year is a specialist residential workshop weekend for script writers to work on soap techniques with Stuart, so it seems he hasn’t altogether thrown out the baby with the bathwater and is happy to share the secrets of his success while enjoying his second career as an hotelier.


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