ICM Research interviewed 1001 people and came up results that even surprised many farmers. Whether they will affect the views of politicians and civil servants remains to be seen.
The survey revealed:
- 92% of the British public see farming as an important part of our national life and economy;
- 87% consider that farmers play an important role in providing an attractive and well-managed countryside;
- 91% believe it is important to support our farming industry by buying locally produced food when it is available.
- 88% believe it is worth paying a bit more for quality UK-produced food with high welfare and environmental standards.