COUNTRY folk and visitors are being urged today to "eat the landscape" this Bank Holiday weekend - to support local restaurants, pubs and shops which provide locally produced foods.
Also, visitors are being urged to "take home the countryside" - by buying gifts and souvenirs produced by local craftsmen and women instead of goods produced by national or multi-national companies.
The campaign has been launched by the Government's Countryside Agency, which hopes that locals and visitors alike will spend their money in ways that will support local businesses, many of which have still to fully recover from last year's foot and mouth crisis.
The agency has spent many months researching ways of helping farmers and small businesses to promote their food and products and the campaign launched today marks the publication of the results of the survey in a booklet called Eat the View - promoting sustainable local products.
Says agency chairman Ewen Cameron: "As consumers, as visitors to the countryside, as taxpayers or as producers or processors of food, we all have a role to play in encouraging more sustainable land management."
The booklet is available free from Countryside Agency Publications (tel: 0870 120 6466) or can be downloaded from www.countryside.gov.uk