A SURVEY by the English Tourism Council has shown that British visitors to the countryside would be happy to pay more for food, accommodation and attractions provided in an environmentally "green" way.
The survey, which will be of major interest to national park authorities in Yorkshire and the Lake District, say that nearly two thirds of consumers would be willing to pay more for accommodation and food if the owners used locally produced food, employed local staff and "engaged in good environmental practices."
A fifth of the people questioned said they were prepared to pay up to 10% more to meet these criteria - and a massive 84% said they would choose to visit a rural attraction with "green" accreditation rather than one without.
Says ETC chairman Alan Britten: "The survey results show that price isn't the only consideration when people book holidays.
"They are also aware of the impact of their holiday on local business and local people. There are some great opportunities here to develop our tourism's green credentials and find the money to pay for it too."