A David and Goliath battle has broken out in the countryside between hedgehog lovers and McDonalds, the global burger chain. The cause: the shape of an ice-cream carton.
The hedgehog is already under serious threat from many quarters - road traffic, strimmers and gardeners' slug pellets - but the British Hedgehog Preservation Society has recently been receiving reports of dead or dying animals with their heads trapped in McDonalds' McFlurry ice-cream cartons.
The hedgehogs, says the society, push their heads into the discarded cartons attracted by the smell of ice cream - and become trapped.
The society says it has written to the burger chain asking it to change the design of the carton - but the multi-national, it is claimed, has declined. It does, however, appeal to customers to take their litter home.
Now, the society is collecting a nationwide petition to demand a design change. Anyone wishing to support the petition should write to:
BHPS, Hedgehog House, Dhustone, Ludlow, Shropshire SY8 3PL.