Farmers are to embark on an intense awareness campaign across the country showing ordinary people why they count on farming and what they risk losing if it is allowed to disappear.
The Farming Counts campaign will start on September 9 as farming dissatisfaction intensifies in the run up to the Countryside March and the political party conferences at the end of the month.
It will kick off in London when farmers will spell out to the public key facts and figures about the industry - such as the 400 jobs lost each week and the 35 million tonnes of food produced by British farmers each year.
This will be followed by several days of activities taking place nation-wide each focusing on a different sector of farming from cereals to milk.
NFU President Ben Gill said: "We want to tell people the importance of farming and what they will lose if it continues to shrink at its current rate."
This is not a whinge. At a time when people have never been more disconnected from the countryside, it is understandable that they don't realise the impact farmers and growers have on their everyday lives.
"We want to turn this around with easily understandable facts and figures to show to people why Farming Counts and what its problems are. With public support we can have a future."
Following the 9 September launch, farmers in each region of the country will carry out activities focusing on the following sectors:
10 September - horticulture
12 September - beef and sheep
13 September - arable/cereals
14 September - dairy
16 September - pigs and poultry
17 September - Farming the future